How do you bring brand strength to the strongest product?
Website linkAyrtek – brand positioning and proposition, identity, packaging, film, website, direct marketing
Ayrtek is the most innovative helmet design to be launched in the history of cricket. The design of the Ayrtek helmet prevents serious injuries sustained by players as a result of poor fitting or poor design. Ayrtek had developed a strong supporter base among professional and international players, but to commercialise the brand, a product for the amateur club player was needed.
Mr B & Friends was appointed to help Ayrtek expand the brand’s reach and create a positioning that would appeal to every cricketer: amateur and professional.
‘Inner strength’ was developed as the new brand proposition and we evolved the brand and visual identity in a way that communicated quality, innovation and strength. Our work included identity, packaging, print, web, direct marketing and a launch film.