How do you plan tomorrow’s branding today?
Capital Asset Management – brand strategy, positioning, proposition,
identity, literature, website, client marketing
Capital Asset Management are a new breed of wealth management company. Based in the City of London, CAM specialise in delivering private client wealth management and financial planning services to high net worth individuals. Their growth and success over the past five years has been based on first class client service, innovative products and proven investment track record.
As part of CAM’s business growth plans and in tune with legislative changes occurring in the financial services sector, Mr B & Friends were asked to overhaul the company’s brand positioning and identity.
The new brand proposition: “planning tomorrow today” truly reflects the benefit that CAM delivers to their clients and the the new hand-crafted identity features an icon which highlights the five areas which Capital Asset Management considers prior to providing any advice.
The new identity has been rolled out across print, web, signage and launch materials, and we are embarking on client marketing work from March 2011.