How do you pack a punch for a zero impact brand?
Carbon Clear – brand positioning, identity, literature, advertising, website
Carbon Clear is a company dedicated to helping businesses and individuals to reduce their carbon footprints. They develop carbon-reducing strategies for companies and the home and then what can’t be reduced, they offset by investing money in sustainable projects around the world. Simple. Yet, brilliant.
Following private equity funding, they needed to create a big impact with their brand and turned to us to help. We researched the industry, consumer attitudes and ideals and uncovered some valuable insights which lead us to develop the brand proposition Zero Impact.
Zero Impact as a positioning concept enabled us to develop messaging and design for the brand that communicated the company’s mission: to help it’s clients get to Zero Impact status through their C02 reduction and offsetting strategies.
We developed the brand identity featuring a carbon shaped monogram and a host of on and offline launch and corporate materials.