How do you influence the influencers?
Cow & Gate – campaign positioning, advertising, print, event design
Cow & Gate has been producing nutritional products for babies and infants for 125 years, and is considered one of the most respected brands in the category.
However, communicating their products carries many restrictions as breastfeeding is most definitely best for babies. In certain circumstances however, where breastfeeding is not possible, or baby may require additional nutritional support, many mothers turn to formula products. This is often the case in pre-term babies.
Our work for Cow & Gate’s pre-term range is to position their products to the key opinion leader groups: midwives, health visitors and feeding experts, and to communicate the product’s strengths and nutritional benefits.
Under the theme ‘Innovating for life’, we developed a wide range of advertising, print and event collaterals targeted specifically at the health care professional market.