How do you deliver a modern edge to an established brand?
Edwin Doran Sports Tours – verbal and visual brand language, identity, website, launch materials, stationery, literature and brand guidelines.
If experience equals expertise, then it’s no wonder that Edwin Doran Sports Tours leads the market in operating sports tours for schools, universities and clubs. 36 years of knowhow and one-on-one relationships meant that re-branding this specialist company had to be dealt with sensitively and appropriately.
We identified a creative opportunity of reinforcing the name equity of Edwin Doran in a modern and approachable way, while also developing a language for the brand that communicated the company’s key messages.