EKO – brand positioning, proposition, trademark, visual identity illustrations, tone of voice, packaging and launch advertising.
Every year, millions of tonnes of plastic waste is discarded in landfill sites across the world, taking up to 900 years to decompose. Saying that it’s unsustainable is an understatement. EKO is a small step in the right direction.
EKO is a range of table ware products that is made from 100% natural recycled bamboo, and is designed to take on the melamine stranglehold in this product category. Brought to market by Vogue International, EKO will debut in many major multiples and department stores across the UK in 2010.