How do you create a brand for the grandest of adventures?
Website linkGrand American Adventures – brand identity and guidelines, web design, advertising and brochure design.
As part of our ongoing relationship with the Tui Group of companies, we were asked to rebrand a sister company to TrekAmerica. Grand American Adventures is the new name for bold landscapes and great holidays across North, South and Central America where the goal is to get close to nature, touch culture, be outdoors and get active.
Our cohesive, earthy brand helped to portray the great outdoors, while still being relevant and modern. We wanted it to feel lived in, well-traveled and knowledgeable, like the tour leaders on the tours themselves.