How do you ensure that a price comparison brand is beyond compare?
Priceterrier.com – brand positioning, identity, characterisation, TV, online display and web interface
ITV Consumer owns and manages a portfolio of consumer brands that leverages the media platform and consumer insights from group brands to increase revenue to the Group.
Price Terrier is the newest brand in the stable and competes in the burgeoning online price comparison sector. This space was largely characterised by bland, me-too brands and we were asked to develop a brand identity and proposition that stood out.
Working with partners Applied Works, we developed the visual and sonic brand identity, brand characterisation, web interface, online display campaign as well as a national TV campaign featuring an animated 30” and 10” execution.