How do you tell a remarkable story through identity?
Jessie May – brand identity
Jessie May Trust is a SW based charity that provides specialist home based care for children and young people with life-limiting illnesses and respite care for their families.
The charity was established in 1994 and has since grown to provide care for nearly 100 families in the Bristol and surrounding area. JMT relies on funding through NHS, corporate supporters and personal donors. The management of the charity recognised that gaining corporate support was key to achieving their fundraising objectives and identified that their brand wasn’t performing at the level it could.
Mr B & Friends are delighted to support JMT in the development of their brand positioning and identity – which depicts the support JMT delivers through illustration – and have since consulted on fundraising schemes and marketing themes.