What does a global flavour taste like locally?
Johnnie Walker – global brand activation tool kits
Johnnie Walker is one of the world’s favourite whisky brands with one bottle of Red Label sold every 10 seconds around the world – a true category leader.
Following a strategic modernisation of the JW brand portfolio, we were appointed to create the global brand guidelines and market activation toolkits that required the development of global brand strategy and guidelines to be adapted for the local markets.
Following our successful implementation of the premium brand toolkits, we were also briefed to develop the Johnnie Walker Mercedes McLaren Formula One team brand strategy guidelines.