How do you add brand value to one of the UK's most recognised brands?
Berkshire NHS Trust – brand strategy, naming and identity
The face of the NHS is changing rapidly with the emergence of regional Trusts. Working within strict NHS guidelines, we work with Berkshire NHS Trust to help them to connect with their various stakeholder audiences and deliver a healthcare proposition through the creation of product brands.
Working with the internal and external stakeholders we host and facilitate creative workshops, and then develop positioning ideas and visual and brand identity. This recent project has seen the re-branding of Health+ for a ‘private public partnership’ walk-in surgery.