How do you communicate a complex proposition simply?
Parmenion – brand strategy, visual and verbal identity, logo, web, print, DM, exhibition materials
Parmenion is a uniquely positioned business, working with IFAs to develop streamlined investment solutions for consumers who wish to invest in a simple ISA or, for wealthier investors who can take advantage of Parmenion’s Discretionary Fund Management service.
The company is seeking significant growth during 2011/12 that will capitalise on changes in the financial services sector as a result of the FSA’s Retail Distribution Review.
Parmenion were struggling to articulate their proposition with a desired clarity, and subsequently appointed Mr B & Friends to carry out a brand review. This led to a complete overhaul of the Parmenion brand and the creation of an organising thought: ‘It’s your future’ which, perfectly summed up the essence of Parmenion and became the leading message through a complete re-brand.
We are now working on marketing strategy and delivery to communicate the new brand to the adviser market.