How do you make data storage relevant and differentiated?
Saracen Datastore – brand positioning, identity, stationery, advertising, photographic styling, art direction and literature.
The world of data storage is seen as a necessary evil, all companies need it and it’s often considered a commodity. Saracen are a leader in this niche market and needed a brand positioning and identity that communicated their ‘no-fuss’ approach to making sure your business records are safe.
Our positioning: ‘Data store. Data sorted’ neatly encapsulates this and we created a visual characterisation of the company by taking a modern day approach to a Saracen, who was a mediaeval Knight.
This along with bold Knights in armour imagery, link the company name, and also highlight protection, security with a touch of humour.