How do you help a PR company find a new voice?
Say Communications – brand merging, company naming, identity, website design and communications
When Stewart Muir Communications & Euro PR – two successful and hugely complementary PR companies – merged, they needed to find a common voice.
We were appointed to oversee the merging of the brands and to establish a re-branding strategy, and roll out campaign. Following a series of internal workshops, we discovered the common values that both teams aspired to.
We concluded that a unified voice was needed to formalise the merger. A naming exercise was undertaken, where Say was created as the new brand name. This name perfectly communicated what a PR company is about. We then developed an exciting verbal language for the company, as well as a modern, people-focused identity encompassing branding, credentials, website and advertising.