How do you ensure consumers reach for Sea-Band?
Sea-Band – brand positioning, identity, packaging, POS, advertising and website design
Sea-Band was established during the 80’s as a travel sickness remedy that uses acupressure to relieve the symptoms of nausea.
Since then, the brand has grown to be a category leader, sold in over 20 countries globally and had expanded its markets to include pregnancy and the healthcare sectors.
However, the brand has suffered from fragmentation and underinvestment in that time. We were appointed to give the brand a complete overhaul. Our solution stemmed from positioning the brand as the natural choice. Whereas other remedies required oral drugs, Sea-Band was completely drug-free and non-invasive.
We created a new brand identity, packaging, POS system, national press advertising campaign and a fully interactive CMS transactional website.