Authentic. Epic. Iconic. How do you make America cool again?
Website linkTrek America – brand strategy, brand identity, guidelines, web design, advertising and brochure design.
TrekAmerica is one of the iconic travel brands. Enjoying a rich and colourful heritage since 1972, TrekAmerica is the authentic way for young adventurous travellers to experience the ultimate ‘State side’ road trip.
We were briefed to help TrekAmerica develop a new, exciting identity and expression of its brand. Our creative strategy focused on what’s great about America: Iconic. Authentic. Epic. We evolved the brand identity and created a personality for the brand that positioned Trek as the cool way to experience America.