How do you deliver an exciting brand experience for an experience brand?
Virgin Experience – positioning, proposition, visual identity, viral marketing, DM, advertising, packaging, literature and web design
The experience gift market has grown steadily over the last decade, mainly predominated by one brand. However, when Virgin decided to challenge the market leader, it was their natural fit for the market that lead the charge.
We were appointed to position and launch the Virgin Experience brand to the UK. As well as creating connections with a consumer audience, we also needed to position the brand fit for a B2B proposition also.
We developed the brand proposition, campaign identity and then rolled out the brand through a highly targeted mixed media campaign strategy that employed traditional and non-traditional advertising, print, direct marketing and retail design.