How do you help a global brand establish a local voice?
Yahoo! – brand proposition and identity
Creating an online brand that’s effectively managed by your consumers requires an open-minded and creative approach.
Yahoo! is one of the web’s most recognised brands and when they wanted to trial a local search and rating concept that turned to us to support the brand development. Named Yocal, the website capitalised on the growing user generated content trend that characterises Web 2.0 propositions.
Our task was to help Yahoo! define the brand essence, positioning and identity through a simple, graphical mark. This was then rolled out onto a BETA site for consumer testing.