How does four go into one and make 6?

Buy and build: a business strategy of turning investment into acquisition into a powerful and profitable company. That was the strategy we faced when we were briefed to create a new service provider in the B2B telecommunications, data and connectivity sector. Led by industry star Alastair Mills, our brief was to create a single monolithic brand following the acquisition of four small, but high quality, profitable and complementary service providers. Six Degrees Group was created – the name reflecting the six degrees of separation theory. We created the brand positioning strategy, ‘Connect with us’ and the visual identity including logo and house style. We then implemented the new brand across every conceivable media including website, digital animation, signage, print, internal communications and marketing and sales support materials. In just 3 months.