We all know it – profitability, accurate time management, teamwork, strategy, planning and process all help to make a creative agency tick along, but the age-old problem is always… how do you keep a creative team fresh, enthusiastic, brave in its thinking, in short, up for it?
Mr B & Friends CD Kate Gorringe and I have led many studios, both here, overseas and in London, where the creative product needs to be, unfailingly, the very best it can be. This sounds like a no-brainer, no-compromise. But in reality, challenged by tight turnarounds, digital efficiencies and lacklustre briefs, how many agencies can truly say this is their mantra, day in, day out.
For this to happen, we rely on our people bringing their own ‘something’ to the table.
If you think about it, a creative agency is the petri dish for people’s careers to flourish; provide the right strategy, briefs and creative wiggle room, and we can grow something of real value; treat people as widgets in a design assembly line and we’ll create a bug in the business which will fester.
Being a creative head is a constant balancing act, between our valued clients, and our team. Both need to feel energised by everything we give them. So when we’re thinking about our clients’ next challenge, we’re also thinking; who has been through a huge chunk of fairly taxing work and needs a fresh, fun brief? How do we develop a colleague to think strategically? Who might need some close one-to-one mentoring? How can we build their confidence? Who would benefit from working closely with a senior? Do the creative and the client have enough opportunity to get in a room together?
This is our Where Next? approach. We understand and want everyone – clients and potential recruits – to feel our energy, be struck by our craftsmanship, be blown away by our intellectual firepower.
And this is what we believe makes us an employer of choice locally and nationally. We seek the very best talent in any discipline, give them some space to breathe and watch the sparks fly.
So if you think you can add a little touch of infectious creativity, we’d love to hear from you. Contact Kate firstname.lastname@example.org to find out more.