It’s fair to say that for the best part of the twentieth century the UK’s advertising industry belonged solely to London. The arrival of a high flying New York agencies after the second world war inspired fierce competition with their UK counterparts, resulting in what many have described as the golden age of British advertising.
However, in recent years London’s hegemony over the UK’s creative industry has faced considerable challenge. Liberated from the crippling rents found in the capital, cities such Newcastle, Manchester and Birmingham have flourished creatively and subverted the traditional power balance. The same can also be said for the South West, with over 300 companies registered on creative network Bristol Media.
Bristol and Bath are now firmly on the map as credible alternatives to London, and we’re proud to say that Mr B & Friends is one of the top three independent agencies in the region.
Despite this, persuading the best talent to abandon the bright lights of Soho and Farringdon and set up shop in the West Country can sometimes prove difficult. Fully aware of this, over the past two years we’ve made a concerted effort to improve our employee value proposition, and shape a lifestyle that’s just too good to resist.
Flexible working, discounted shopping and a generous personal training budget; these are just a few of the measures we have put in place to reward our staff. Our twice a week “GFAW” gym sessions have proved an absolute revelation, building our confidence and quads in equal measure, while paid for monthly cultural trips keep us a happy ship.
Now all of this is easy enough to claim, but we’ve gone the extra length to prove it…
During this year’s company away day we conducted a survey in order to calculate our employee net promoter score, a figure that measures an organisation’s level of employee engagement and satisfaction by sorting them into promoters, passives and detractors. The survey was simple; asking for a scale of 0-10 answer whether Mr B & Friends was a good place to work, and why they gave that particular figure. Here are some of the responses we got:
“the collective culture, spirit and energy of the agency is palpable”
“I look forward to coming into the office”
“the most supportive, friendliest team of people I’ve ever worked with”
“We’re not perfect, there’s always room for improvement. But we’ve got hunger, heart, ambition and we have a great time”
After subtracting the percentage of detractors (those who answered 0-6), from the percentage of promoters (9-10), our e-NPS score came out at +56 – a whopping 46 points higher than the average for European b2b firms.
Looks like we must be doing something right!