The Global Insights Tour, organised by content performance marketing giants BrightEdge, will build on the success of last year’s event, focusing on the key trends driving performance across search, digital marketing and content.
Kate will be leading a session on ‘Building the roadmap to digital success’. The talk will guide attendees on how to best use programs and tactics to secure both quick wins and consistent ongoing success.
Kate will be in good company at the event, where her co-speakers are from companies including Samsung, Argos and TUI. The keynote speech this year will be delivered by Olympic athlete Derek Redmond who will be inspiring attendees with applied learnings from the sports world into business.
As well as the talks, those joining the Tour will get the chance to take part in hands on practice sessions and a range of community networking sessions. The London event is the second stop on the Share18 Tour, which is also visiting New York, San Francisco and Chicago.