Brand, creative and digital agency, Mr B & Friends, has appointed Rob Lowe to the newly created post of Director of Digital.
Lowe joins from Harte Hanks, where he was previously Head of Digital, leading teams across the UK, Europe and US working with clients including Samsung, InBev and Vodafone. His appointment follows an 18-month strategy of investment into the agency’s digital proposition, including the senior appointments of Hugh Parr-Burman, David Smith and recently Jamie Kenyon and Ezra Mulhern.
Simon Barbato, CEO & Founder, says, “Over the past three years, we’ve underpinned our brand and creative service proposition with a solid digital offer. We are now accelerating our capabilities in this area, in order to maintain our freshness and relevance to client needs and continue our growth and market penetration. Rob’s track record is hugely impressive, as is his knowledge of the digital landscape – we’re confident that he’ll make a significant difference to our clients’ business and the agency’s prospects.”
The 25-strong agency is one of the fastest growing agencies in the South West having doubled in size in three years, and now works with brands such as Unite Students plc, SSE Telecoms, Tui plc, BBC, Six Degrees Group, Principality Building Society and Siniat (part of the Etex Group) delivering a wide range of brand, marketing and digital services.
Steve Richardson, Creative Director and Partner, adds, “Every single client we work with has an appetite to perform well in the digital space. Our creative work is widely known for its craft and elegance and Rob’s remit will be to build upon our existing marketing innovation.”
Lowe comments: “I’m thrilled to be joining Mr B & Friends: an agency that has demonstrated an ability to deliver clever strategic solutions and stunning creativity across all media. My ambition is to harness those established skills and fully realise the potential of the agency in the digital space.”