Last Wednesday a group of us finished work and left Mr B towers to head for the Arnolfini in Bristol. We managed to get hold of tickets for a talk that was being given by two of the top dogs at Hat-trick design studio. Eager to hear the processes and ideas behind Creative Review’s number 1 agency, we arrived, grabbed a drink and took our seats. Gareth Howat, Director and Alex Swatridge, Design Director, took to the podium and began by listing the three projects/rebrands they had chosen to talk through; Wimbledon, Centre Point and Prostate Cancer.
They spoke about the final outcomes and challenges they faced throughout each project with such passion, it wasn’t hard to feel inspired. It’s always interesting to see how people interpret a brief and having not attended a talk of this nature since being at university, it got me feeling excited to hear about the brands they work with and how they tackle briefs. The one thing that was most apparent was how they not only met the brief by producing the required deliverables, but how they pushed the boundaries of the brief by suggesting additional outcomes that further enhanced the brand and extended the level of communication toward their audience. It was the additional effort to connect the brands with their consumers that made the projects excel – I mean how many design agencies can say that they created a fashion collection as part of a building rebrand and applied a design to a 305metre high construction wrap?!
Sitting through talks like these gets me feeling inspired, upbeat and creative. It’s easy to start working to a rhythm when you’re waiting for that dream ‘sky-is-the-limit’ creative project to come along.
Sometimes all it takes to get your energy back is seeing a piece of ace design, reading an article or attending a talk.
Big thanks to the West of England Design Forum for arranging this talk, we can’t wait to attend the next one!