Art Director, Rob Lewis, has taken the title for Best Outdoor idea in The Drum’s Chip Shop Awards. The coveted awards are an excellent chance for those in the design industry to apply their creative thinking to an imaginary brand or campaign. Rob talks about his entry titled ‘Blanket Coverage’ below:
The idea came about in the middle of the ‘Beast From The East’. Every morning I would see a homeless man sat in the street shivering and felt guilty as I rushed past him on my way work. So I decided to use my creativity to make a simple campaign that would not only raise awareness about the welfare of the homeless in these harsh conditions, but more importantly help them to keep warm during the freezing conditions.
I recalled seeing people putting hats and scarfs out for the homeless and thought perhaps a blanket could be a practical device to deliver a hard hitting message to make people think about the homeless during the cold snap.
I did some research into statistics for homelessness in Bristol, where I live and work and created some visuals of these stats on blankets that could be displayed around Bristol, but also used by those in need.
The next step is to now bring the campaign to life. I’ve already started collecting different blankets ready to print on so the campaign can be ready to roll out for this coming winter.
Read more about the awards and the winning ideas here.