“Beer is our passion and our travels are what inspire us to brew.”
Dan Lowe, Founder of Fourpure
Inspired by vintage passport stamps and the founders’ adventures, we gave Fourpure an exciting identity that hinted at wanderlust and globally inspired flavours, as well as their proud London heritage. A bold, earthy colour palette was selected to represent each variant and taste.
To prove the provenance and authenticity each beer has a date stamp and signature from the head brewer. The typeface of the identity is solid and masculine, hinting at airport IATA codes.
“Packaging is an artform. In three seconds we need to speak to the consumer and then the taste and experience of the product needs to deliver that to a tee. With Fourpure, the two work hand in hand”
MR B & FRIENDS
Special seasonal cans
After the success of the core cans (and a little more travelling) Fourpure decided to launch small batch seasonal variants.
“The team at Mr B & Friends have been a key partner in the creation and development of the Fourpure brand since its creation in 2013.
They continue to play a valuable role as we develop further products in a dynamic and competitive market.”
Founder of Fourpure
Now stocked in 320 M&S stores and dozens of pubs and bars across the UK.
Roux Brew bottles made for Michelin star restaurant owner Michel Roux.