A suite of globally recognised icons transcended language and simplified site navigation. Helping users reach Siniat’s recommended solution, swiftly.
Building a brand begins behind the scenes
After a ‘Best Company’ survey revealed problems with employee satisfaction, we needed to get Siniat’s workforce onboard.
The four C’s were born. Connected, Caring, Challenging and Committed. Values we supported by a vibrant, new internal communications campaign.
Vision, Mission and Values
An engaging brand book, which outlined Siniat’s vision, mission and values, worked towards uniting their workforce and got employees excited about the future.
A programme of management aids, which included a Manager’s Toolkit and monthly briefing packs, further helped guide and support relationships within the team. Providing managers with the moral compass as well as the skills, policies and processes to be the best they can be.
“It’s been heartening to hear how, since the brand values were launched, the company has become ‘ones to watch’ in the Best Companies survey, with an 82% staff engagement rate”
Mr B & Friends
Bringing flat boards into rich media
To assist the Siniat sales team to break free from plodding A4 brochureware, we create product videos which bring their products into the real world. A sales job in under two minutes a piece.
How do you turn value metal frames into a builder’s best friend?
Just get a dog involved. Creating everything from a promotional viral video to microsite design, online banners and instore POS. We succeeded in transforming Bulldog, a value range of metal frames, into a Full. Metal. Stud.
Google Display Network impressions
Views on YouTube in 3 months
Bulldog Full Metal Stud campaign resulted in a 75% increase in sales.
“Mr B & Friends are an invaluable business partner. Their strategy demonstrates they 'get' us – our business plan, our vision and ambitions for the future – and coupled with a brilliant creative team, they are the best agency I have worked with in my entire career.”