Opinion / 10.06.19 / 4 min read

The transformative effect of brand

Last week Mr B & Friends hosted the latest in its Masterclass series, this time with a focus on the transformative effect of brand.

The transformative effect of brand

Founder and CEO, Simon Barbato, took the floor first with a talk about ‘The economics of brand’ using some impressive stats to illustrate the impact that investing in brand can have on business performance, using a combination of expert insights and Mr B & Friends work.

Executive Creative Director, Steve Richardson, followed up with ‘The meaning of brand identity’. Through the eyes of his creative heroes, Steve unpicked what makes brands relevant and differentiated, while sharing some background to a few recent brand success stories.

Last but not least, Digital Strategy Director, Adrian Bryers, took on the topic of ‘Brand in a digital world’ examining how the digital landscape has removed the control from brand builders and levelled the playing field for challengers and startups alike. He shared his thoughts on how brands could stay afloat in the face of the expansive digital presence.

The evening rounded off with a panel event, where attendees got the chance to grill members of the senior leadership team on their own brand dilemmas.

If you’re interested in joining our next Masterclass event email us and we’ll add you to the list.

Sarah Dennis

Marketing Director