The integrated digital and point of sale campaign launched in February this year and focussed on Siniat’s range of “Bulldog” value metal frames. Targeting builders through merchants and social media channels, the campaign smashed Siniat’s sales targets, with our “Full Metal Stud” YouTube video clocking 160,000 views in the process.
Massive congratulations to everyone involved, in particular Creative Director Kate Gorringe, Designer Jake Jennings and Technical Lead David Smith for their vision and hard work!
