The rise and rise of voice search

Opinion

The rise and rise of voice search

We all know that voice search has been around for a few years now. Following a sluggish start for people using these voice-activated apps, with 85% of IOS users saying they did not use Siri in 2013, they’re now much more commonplace.

But with the release of Google Assistant and Google Home later this year we thought we’d delve into the rise of voice search and how it could potentially affect SEO strategy in the near future.

More recently, with improved technologies and numerous updates from the big market players, people are becoming much more conversational with search.

Google stated earlier this year that “20% of search queries are voice searches.”  Clearly consumers are beginning to see the convenience and ability of very quick answers to their questions.

The big player voice-activated platforms are Amazon Alexa, Siri and Google Now, which are all utilising popular third party apps to improve their search results. For example, Google has recently announced that it has integrated a number of third party apps to work with their voice-activated search; Uber, Open Table, Spotify and Whatsapp to name a few.

So what does the rise of voice search mean to us marketers?

As voice search apps become more widespread, it may soon be the case that users never have to open an app or visit a website again. Using a two-way conversational approach, these apps will assist users in completing real world tasks, like making bookings, purchasing items, chat interactions and answering queries.

We know mobile search took over desktop search towards the end of last year and now with a larger percentage of those mobile searches being voice searches there are important content and SEO implications:

As marketers, we’ll need to adapt to voice search and strategise future marketing tactics for a more conversational approach and determine the possible implications the increase in voice-activated platforms may have on our clients.

I believe voice search will be a positive move for SEO as it offers users another means to search for information. I believe there will still be a need for traditional search as some queries demand more detailed information and some users will just want to browse the web. The changes in technology over the years have always led us to change and adapt our SEO approach and the rise in voice search will therefore be no different.

We’d love to hear your thoughts though! Do you use voice search? And what are your thoughts on the implications it may have on SEO? Please feel free to comment below.