Mr B and Friends | Kerv, new brand creation.

Kerv is the latest venture from tech entrepreneur Alastair Mills, a longstanding client of Mr B & Friends. The new private equity backed cloud technology business needed a full brand programme to make its name in a heavily populated market.

Having already acquired three businesses, and with more to follow, the start up needed a strong identity creating from scratch. Inspired by the forward-thinking approach of the acquired businesses, we created the name ‘Kerv’, signalling an organisation where both team and technology are ahead of the curve.

Client

Kerv

Duration

3 month programme

Teams

Strategy, Creative, Client Services, Digital

From the name and brand positioning we created an iconic and distinctive identity that won’t blend into the background of similar-looking brands.

We weaved the curves of the identity into imagery and brand assets to make it more distinctive and tell stories of movement and success.

With such a brilliant name we had a lot to live up to. To steer clear of the blandness of the tech market we created a bespoke hand-crafted mark that says it as you see it. This was then teamed with a vibrant colour palette, distinctive messaging and imagery. We look forward to developing the brand further as the business progresses.

Steve Richardson
Executive Creative Director, Mr B & Friends

Alongside brand guidelines we developed a tone of voice that’s conversational, down-to-earth and open. With a proposition based around tech solutions tailored to the individual, accessible language was key. We designed collateral for the Kerv team to launch the new brand effectively internally.

A basic website was the final touch for this stage – an initial landing point that will be developed further as the business builds in the coming months.