Beating technophobiawith childhood nostalgia
Beating technophobiawith childhood nostalgia
across the three months post campaign launch
across the three months post campaign launch
in the first two months post campaign launch
From connected doorbells to AI speakers, intelligent vacuum cleaners and even smart mattresses – our homes are filled to the brim with smart tech. But truthfully, these devices are baffling to most. Plagued by teething trials and troubleshooting woes. It’s no surprise that in some households, ‘technology’ is a one-word horror story.
But unlike the complexity of other so-called intelligent home tech, LightwaveRF’s products are intuitive. Simple. And now they were stocked in Apple stores, they needed to boost awareness of their offering.
We saw they had an opportunity to tell a different story to everyone else.
Not product first. Family focused.
Not sleek-yet-sterile. But charming.
Not future-gazing. Nostalgic.
We crafted a campaign as friendly and accessible as Lightwave’s technology. But one which still hero’ed the capabilities of their products.
Inspired by the relatable innocence of childhood animations, the ‘Smart’ family was born. Mr Smart, Mrs Smart, Charlie and Watson the dog.
From waking up to bedding down, the animated family demo the simplicity of Lightwave’s products in a series of stop-motion style shorts. With our sister company, Noble Performs, we then spread them across Google Display Network, YouTube and Facebook, resulting in a big uplift in brand awareness, web traffic and immediate sales.
Giving a warm, homely feel to a high-tech offering. And a happy ending to a modern-day horror story.
across the three months post campaign launch
across the three months post campaign launch
in the first two months post campaign launch
