Awareness of smart products is growing, but for many the concept is still quite baffling. We focused on the lighting category, and created a campaign to demonstrate how seamlessly the products could integrate into the home through a series of animated shorts.

The Smart family (Mr Smart, Mrs Smart, Charlie and Watson the dog) became the stars of the campaign. Through five films, we showed how Lightwave has synced to the family’s day, from waking up to bedding down. Brought to life in a stop-motion style, reminiscent of beloved children’s shows like Trumpton and Camberwick Green, the animations had a nostalgic charm.