Siniat, product launch campaign.

Inspired by the proposition ‘proven innovation’, we made Siniat Weather Defence capsules and powered them into space to take on the world’s most extreme weather. Inside each capsule, we wrote the names of 76 lead architects and contractors. Once safely returned to earth, each name was sent to its owner in a personalised direct mail, with a video featuring footage of the mission.

Pre-launch, we ran a teaser campaign with a series of personalised emails and a video. Alerting our targets that they’d be launched into space soon with a countdown clock and the message ‘Keep up’.

After the capsule was retrieved from its space expedition, the 76 key targets were sent a slick DM box. Architects are well-known for their love of innovation and quality. So the pack was designed to slide open satisfyingly like a space capsule, with an in-built video card to encourage sharing in the office.

The video inside showed the making of our mission, footage of the capsule in space and product information. As a personal touch, each video was edited to show the recipient’s name being written on the board ahead of launch.

The campaign was supported by a landing page, as well as digital advertising, LinkedIn, YouTube and an EDM campaign to Siniat’s wider audience.

Not just a memorable campaign. It’s impact has been out of this world. Capturing the imagination of specifiers and generating an ongoing stream of brand awareness.