Siniat needed to reassert itself as the market leader and reach new potential clients – before its competition did. Our challenge was to capture the attention of the people who influence specification on large builds across the UK. But architects aren’t interested in plasterboard – even if it is weatherproof.
To shake architects out of their indifference, we put this plasterboard to the most extreme test we could imagine, and sent the names of our targeted architects with it.
Strategy, Creative, Client Services, Digital