Sparkol, brand positioning and identity.

Sparkol needed a brand positioning and identity to increase its marketing effectiveness, while retaining the well-established product brands as part of its portfolio. The project was delivered through the Beta brand acceleration programme, which resulted in a complete rebrand in under eight weeks.

The strategy centres on the new organising thought: Turn up the WOW! This idea conveys the product capability, creativity and audience reaction of this fast-growing SaaS and services business.

Tone of voice was fundamental to the brand’s impact. Punchy and powerful statements grab attention and convey the positive, upbeat attitude of those working for the company,  the ‘Sparkol-ers” as they’re known.