Case studySparkol

Sparkol, brand positioning and identity.

Bristol-based tech company, Sparkol, is the brand behind the tools that anyone can use to make their audience sit up and take notice.

The company’s globally acclaimed products provide innovative software and video tools and studio services to help anyone, anywhere create inspiring presentations and storytelling.




8 week Beta brand acceleration programme


Strategy, Creative, Client Services, Digital

Sparkol needed a brand positioning and identity to increase its marketing effectiveness, while retaining the well-established product brands as part of its portfolio. The project was delivered through the Beta brand acceleration programme, which resulted in a complete rebrand in under eight weeks.

The strategy centres on the new organising thought: Turn up the WOW! This idea conveys the product capability, creativity and audience reaction of this fast-growing SaaS and services business.

Tone of voice was fundamental to the brand’s impact. Punchy and powerful statements grab attention and convey the positive, upbeat attitude of those working for the company,  the ‘Sparkol-ers” as they’re known.

Nathan Crosby MrB

Our creative vision was to capture the spirit of the Sparkol company and the capability of its products. We used arresting imagery alongside bold typography with the colour system to make real impact. The new logo design captures the reaction to Sparkol’s products in a clever graphical way.

Nathan Crosby
Senior Designer

Sparkol brand identity
Zoe Taylor Sparkol

Mr B & Friends helped us to get to the crux of what makes Sparkol special and translated that into a brilliant brand idea, visual identity and tone of voice that really stands out. We exist to help our users achieve surprise, delight and wonder, and the brand really brings that to life.

Zoe Taylor MBE
CEO, Sparkol