Case studySt George's Bristol

St George’s Bristol, venue branding.

St George’s Bristol is a truly unique music and arts destination. Renowned for its exceptional acoustics, the church-turned-concert hall has been attracting diverse performers since 1999.

With a £6.3 million building project geared at attracting new audiences our task was to sync the physical transformation with a cultural one.

To create a brand which encapsulated their unique position on Bristol’s cultural life, whilst providing a simple toolkit to maintain brand consistency within limited ongoing budgets.


St George’s Bristol


4 months


Strategy, Creative, Client Services

The brand we created was built around the idea of ‘Feel Moved’. It celebrates the thrill of beautifully executed live music – the shivers down your back, the ringing of the last note in your ears.

A fluid marque that has a suggestion of a music note combined with imagery of real artists absorbed in their performances is central to the visual identity.

Nathan Crosby MrB

“We visited St George’s for a concert and we were enthralled. The venue size combined with the acoustics makes the experience feel very personal. The brand we created captures that, keeping performance central to the identity.”

Nathan Crosby
Senior Designer
Mr B & Friends

The results of the rebrand have gone over and above what the team hoped for. Waiting lists for tickets, more big name artists, bustling third space activity and a prestigious award nod for the Chief Executive all mark the success of the transformation.