Principality Building Society. Where home matters.
We created a fresh new look and feel, making sure that home was at the heart of everything we did. From a new logo to detailed brand guidelines, new tone of voice, branch interior design, website design, product innovation and much more.
“We all felt a great duty of care towards this brand that holds such deep roots in its Welsh communities. It's been hugely rewarding to bring to life Principality's uniquely warm, caring personality along with its ambitious positioning for the future.”
Mr B & Friends
A picture says a thousand words
Our new photography style helps to reinforce Principality’s new positioning. Each image focuses on scenes and scenarios in and around the home. And as these are real homes, they aren’t perfect.