Awakening a sleeping giant to spark a city’s love for rugby
Awakening a sleeping giant to spark a city’s love for rugby
from 5,000 to over 16,000 a game in their first season as Bristol Bears
sold in the first month after rebranding were to new fans
sold in the season after rebranding were to fans under the age of 25
Sports club rebrands can often drop the ball. Sure, a new crest might look great. But if you dig a little deeper, they’re rarely more than a facelift. Lacking the depth to truly connect with new fans, entice commercial sponsors or stir the spirit of players and staff.
Bristol Rugby needed more. On the cusp of promotion and seeking to attract a younger audience to their ageing fanbase, they needed to give the club – and the city – something to believe in. A movement people would be hungry to be part of.
Building on the club’s new name, Bristol Bears, we put ethos before identity and anchored the rebrand in an assertive, unifying narrative - ‘Together We Rise’. Evoking the determination, power and strength of a bear emerging from its slumber.
Marking the dawn of a new era. Forging a whole new mindset that the club, and city, could own together. Wrapped in an identity and tone of voice that roars passion and conviction.
A new brand ready to rise; to challenge the modern game.
Embraced by diehards, worn proudly by young newcomers, coveted by sponsors.
A sporting rebrand that has galvanised a club. And inspired a community.
from 5,000 to over 16,000 a game in their first season as Bristol Bears
sold in the first month after rebranding were to new fans
sold in the season after rebranding were to fans under the age of 25
