Culture / 13.04.22 / 4 min read

Life is best in the West

Mr B & Friends has welcomed Charlotte Hoare to the team as an Account Director to bring her client services expertise to some of our newest accounts.

Life is best in the West

Having spent over a decade in London consultancies, from BBH to VMLY&R to Isobel, Charlotte brings a wealth of experience to the agency. She’s led campaigns across a range of sectors for clients such as Virgin Media, Silent Pool Gin, MS Society and Petplan, and has honed her skills in seamlessly bringing client’s visions to life. Among the notable projects Charlotte’s worked on is RSPB’s ‘Give nature a home’ 5 year strategic campaign to shift the charity from solely focused on birds to a wider approach to whole nature preservation. She was also part of the team on the Savills ‘With us it’s personal’ advertising campaign, designed to reposition the estate agency with a warmer approach increasing appeal to a wider audience and BrewDog’s ‘Rate Beer’ OOH activity across central and wider London.

Mr B & Friends stood out to Charlotte because of its no jargon, no bluff, no added nonsense approach. She says that she got a sense that while an efficient outfit, there was a great sense of culture at the agency and the focus on relationships appealed to her.

Charlotte says, “I came across Mr B & Friends and felt the values reflected mine, and the agency just seemed to be a great fit generally. I’m really enjoying getting stuck in.”

Based in Totnes and working predominantly remotely, Charlotte enjoys throwing ceramics and spending lots of time outdoors when she’s not at her desk. On top of effortlessly juggling multiple projects at work, Charlotte is also organising her spring wedding and daughter’s first birthday celebrations.

Simon Barbato, CEO, says “We’re delighted to welcome Charlotte to our growing team. We’ve had a really positive start to the new year, and I have no doubt that Charlotte will help to contribute to that momentum.”

A photo of account director Charlotte Hoare


Sarah Dennis

Marketing Director