News / 19.11.20 / 4 min read

New brand for Transvault shows the power of simplicity

Mr B & Friends has repositioned email migration technology business Transvault and created a new brand and visual identity system as part of a wider business transformation programme.

New brand for Transvault shows the power of simplicity

Transvault brand identity


Founded 26 years ago, Transvault have become one the global market leaders in email data migration. Working exclusively through an IT partner network, their proprietary technology enables organisations to safely and securely move significant data from internal servers to the cloud – often part of an organisational digital strategy. The brand programme was led by CMO Tim Cardinal, who joined the business in 2019.

“Transvault are at an exciting juncture” commented agency CEO Simon Barbato. “As more and more businesses move from tin to cloud, the need for a solution that achieves email migration efficiently and cost-effectively becomes more and more apparent. This is where Transvault really adds value. We’ve worked with Tim at his previous roles and have always enjoyed the vision and challenge that he brings to the table. This challenge was equally exciting.”

Interactive workshops held with the US and UK team, plus research with key partners, identified that perceptions of the high quality of Transvault’s service also stemmed from the collaborative way in which the team tackled even the most challenging projects.

Transvault tone of voice


Gareth Atkinson, Strategic Lead at Mr B & Friends, commented, “Our brief was to give Transvault a strong, cohesive brand, that stood out in a crowded category. We got a real sense of the team’s purpose and spirit of pulling together to provide quality solutions, which formed the basis of the brand strategy.”

The new brand places the focus on Transvault’s ability to tackle large and complex migrations in a clear and logical manner, consolidated into the brand positioning ‘refreshingly simple’. The Organising Thought ‘let’s move together’ provides a dynamic proposition that can be activated internally and externally.

“The visual identity reflects this focus with bold, fresh colours and defined shapes.” continues Creative Director Kate Gorringe. “Space is key, and the brand is built without clutter, aligning with the company’s approach to its client’s projects. Full bleed images are overlaid with succinct copy, making the company’s services easy to understand and navigate.”

Barney Haye, Founder and CEO of Transvault says, “The new brand clearly demonstrates our drive to differentiate from the ordinary and be the best in the business. It provides the perfect platform to build on our reputation for delivering successful migration project outcomes for our customers. The organising thought ‘Let’s move together’ really captures the essence of our brand and emphasises our core approach of delivering progressive success through collaboration.”

The project was managed by Senior Client Partner James Dingle and Brand Producer Matt Joy. The creative team behind the project was Kate Gorringe, Nathan Crosby, Harriet Whitehorne, Lisanne Pinfield and Louise Lepic.

View the whole case study here.

Simon Barbato