Diversification was proving to be a distraction from the ongoing opportunities in the cloud migration market. Research with partners and clients confirmed that Transvault should focus their brand on their expertise. We proposed their positioning should reflect them as the choice for large and complex projects.

The new brand places the focus on Transvault’s clear and logical approach, consolidated into the brand positioning ‘refreshingly simple’. The Organising Thought ‘let’s move together’ provides a dynamic proposition that can be activated internally and externally.