Case studyTransvault

Transvault, brand transformation.

Transvault tone of voice

Transvault were the pioneers of email archive migration, but with the marked increase of Microsoft 365 adoption by enterprise businesses, their products and services had grown. The brand no longer reflected the market leading position they had achieved in email migrations.

Client

Transvault

Duration

6 months (all remote due to Covid)

Teams

Strategy, Creative, Client Services

Diversification was proving to be a distraction from the ongoing opportunities in the cloud migration market. Research with partners and clients confirmed that Transvault should focus their brand on their expertise. We proposed their positioning should reflect them as the choice for large and complex projects.

Transvault Identity Work
Transvault Icon for paper
Transvault icon purple

The new brand places the focus on Transvault’s clear and logical approach, consolidated into the brand positioning ‘refreshingly simple’. The Organising Thought ‘let’s move together’ provides a dynamic proposition that can be activated internally and externally.

Transvault presentation
Transvault work examples

“Having worked with the team at Mr B & Friends in the past, I knew we were in the best hands when I asked them to develop our new brand strategy. The team approached our rebrand with such professionalism and creativity, I am really proud to showcase the new brand to the world. Our new brand will highlight to the market the Transvault difference and drive success for the business for many years to come.”

Tim Cardinal
Chief Marketing Officer, Transvault

Transvault mock ups laid out