If that’s the case, consider yourself one of the lucky ones. As it turns out, less than a third of people love their job. For the rest, the answers range from, “It’s okay, I guess,” to, “It pays the bills,” or even the brutally honest, “I hate it.”
Sound familiar?
It’s no wonder, though. In all the years we’ve been working in the world of employee experience, we’ve noticed a trend:
The bar is often set at ‘satisfaction’.
Many organisations see a decent satisfaction score on an employee pulse survey as a victory. ‘Good’ is mistaken for ‘great’. Since when did ‘satisfactory’ become the gold standard?
Meanwhile, just pop open Instagram and search for #lovemyjob. You’ll see millions of posts from people who do love their jobs. They’re shouting from the rooftops, showcasing the joy they take in their work. It radiates from their photos and stories. These are the ambassadors for their companies—people who not only love their jobs but also embody the values of the brand they represent.
And the ripple effects? They’re real.
Now, let’s be clear: we’re not saying you need to love every single day at work. Off days happen—it’s part of life. But when your role aligns with your values, when you’re connected to a sense of purpose, and you’re passionate about what you do, that’s when you truly find your flow. That’s when you go from simply having a job to loving what you do and thriving in your role.
Most companies aim for customers to LOVE their products or services. They want them to rave about the shopping experience, the customer service, or the brand itself. But why aren’t we striving for employees to love their jobs just as much? It should be a given that when people love their work, they’ll build better products, deliver more authentic brand experiences, and create happier, more loyal customers.
Research proves the value of creating superior employee experiences – a 2x increase in innovation and customer satisfaction and a 25% increase in profits (Source: MIT, 2017).
The good news? The tide is turning.
Right now, we’re partnering with forward-thinking clients who view a 4% drop in engagement – from 85% to 81% – as a critical signal that something’s wrong. For them, employee satisfaction is just the starting point, not the finish line.
It’s time to shift the conversation. To move the goalposts. We need to bring the honest conversations we have outside of work, inside work.
Over the next few weeks, starting today, we’ll be diving deeper into what it truly means to love your job through a series of LinkedIn posts. And we want to hear from you:
Click here to tell us… do you love your job?
Your gut reaction to these questions will tell you everything you need to know.
Tell us what your organisation is doing right—or where the experience falls short—and let’s work together to turn the lived experience of an ‘ordinary’ job into an extraordinary, loved experience for everyone.
Let’s make work better. One moment at a time.
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