Case studyBristol Sport
How we helped
But that has all turned around, with substantial investment from Steve Lansdown, smart leadership and player decisions, and a genuine appetite for change. Following two major team rebrands, Bristol Sport is now a force to be reckoned with.
Client
Bristol Sport
Duration
3 projects spanning 8 years
Teams
Strategy, Creative, Client Services
The logo we created is designed to reflect that, resembling a beating heart, to show the organisation’s vital role.
It was important that the brand inspired existing supporters while attracting a new generation of Bristol Rugby fans. The mantra #Togetherwerise calls for supporters to pull together to back the team as the club reawakens.
The rebrand has been a huge success, with the first ever sold out home game and a surge in season ticket sales, with a huge uplift in new and younger supporters.
Steve Lansdown
Founder of Bristol Sport.
We surveyed the stakeholders and fans, and two points were raised consistently; the fans wanted a more contemporary badge, and that they wanted to see the robin of past shirts make a comeback. Nicknamed ‘The Robins’ the bird was intrinsically linked to the club’s history. Our new robin crest was created using clean, simple lines – proud and iconic.
Again the new brand has been a hit with the local community with season ticket and shirt sales soaring over the 12 months following the reveal.
Adam Partridge
Strategy and Planning Director
Recognition
26%
Increase in home shirt sales
in first 3 months
40%
Increase in membership sales
in first 3 months
15,000
More followers on social media
in first 3 months
Silver – Best Brand Evolution
Transform Awards 2020
In 2014, we were invited to develop a logo for Bristol Sport. Community has always been at the heart of the Lansdown’s vision for Bristol Sport, with a commitment to using sport to have a positive impact on the local area.