The distinctive new identity will provide a platform to launch the unified charity, engaging both new and existing supporters. Built from an organising thought of ‘Do great things’, the new brand shows the huge potential of the merger.
The logo’s sunburst acts as a visual metaphor for the work the charity does. It radiates the positivity synonymous with the team’s approach to fundraising, creating a truly single-minded beacon for their brand. A playful, punchy tone of voice instils a dynamic sense of personality, resulting in an identity that’s hard to ignore.
Bristol & Weston Hospitals Charity
Strategy, Creative, Client Services