Shunning compromise to shout where others might have whispered

Meat substitutes. Paper straws. Misleading emissions claims. The ugly truth is sustainable solutions are often viewed as inferior, low-performing, or simply green-washing.

But an uglier truth is that powering the world’s most advanced industries takes an unforgivable toll on the world’s resources.

Not so for Verne Global.

Their flagship high-performance data centre in Iceland is fuelled entirely by natural and sustainable energy: air, water and earth. Offering category-defining capabilities with zero impact on the climate.

The natural, turned super-natural. Time to flip the script on sustainability.

This is ‘Supernatural Power’.

Repositioning Verne Global around this new Organising Idea meant not just owning the sustainability conversation, but letting it ring loud and proud. Hailing a brand born out of fire and ice, where others might have whispered.

In a category dominated by jargon and bland comms, we crafted a brand voice as clear and sharp as a glacier, cutting through the noise with precision. Using imagery which showcases the natural gravitas of Iceland and the technical prowess of Verne Global’s offering, complemented by an angular typeface mimicking the rugged Icelandic landscape.

Super natural energy.
Powerful computing solutions.
An other-worldly brand.
No compromise.