Their whole business is focused on solving complex engineering briefs, and while there are very few better at this, their brand positioning, identity, digital estate and marketing voice didn’t reflect the business that they were, or that their staff aspired them to be.
Our role was to dig deep to find and unearth their true spirit and find a way that set them apart from their competitors in a category that had become an identikit approach from a creative and branding perspective.
Client
Hoare Lea
Duration
1 year
Teams
Strategy, Creative, Digital, Client Services
Our organising thought ‘Challenge accepted’ gave the firm a platform to talk about what sets them apart – a spirit of problem-solving, expertise and commitment. A new visual identity, tone of voice and website brought this to life in an accessible way.