Hoare Lea
Hoare Lea

Where’s there’s personal pride, there’s a powerful idea

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Hoare Lea

Where’s there’s personal pride, there’s a powerful idea

Our brand journey was even more powerful than I had dared hope. It was a rallying call for our people to unite under and has sparked an enthusiasm that’s already becoming infectious. This new identity is rooted in our confident, positive, can-do attitude – the one that’s always been at the heart of our firm, as anyone who works with us knows. Ian Durbin Partner, Hoare Lea

There’s a preconception that the world of engineering lacks humanity. Awash with brands that are overly functional. Solutions-focussed and impact-absent.

Hoare Lea is one of the world’s pre-eminent M&E engineering firms – in fact, there are few better. Yet their brand was no exception, simply blending in with the humdrum, hindered by a diverse team of specialists who weren’t on the same page about what they stood for.

But their ambition demanded better from their brand.

We dug deep. And working with their Partners and future stars, we discovered the true spirit behind Hoare Lea’s success.

Their people.

Problem solvers. Each with natural curiosity and perseverance. A resolute attitude. And a commitment to making concepts, reality.

‘Challenge Accepted’ heroes this passion, while serving to tell a story: Hoare Lea’s people, standing side-by-side with their clients, solving their most complex challenges.

Their new visual identity lifts the curtain on Hoare Lea’s process, injecting their brand with personality. Case studies are reframed as project stories, illustrated with snapshots of real conversations and focusing on the defining moment when Hoare Lea’s expertise proves the turning point in a project’s success.

A brand with room for stories of human experience, relationships.

It’s not dry. Not overly technical. For Hoare Lea... it’s personal.

Our brand journey was even more powerful than I had dared hope. It was a rallying call for our people to unite under and has sparked an enthusiasm that’s already becoming infectious. This new identity is rooted in our confident, positive, can-do attitude – the one that’s always been at the heart of our firm, as anyone who works with us knows. Ian Durbin Partner, Hoare Lea
With thanks to...
Adam Partridge, Andy Warrack, Gary Tucker, Ian Durbin, Kate Gorringe, Louise Lepic, Natasha Wallace, Nathan Crosby, Neil Lenihan, Nic Jarvie, Rachel Davies, Rob Lowe, Stuart Nelson, Tom Brown