Finding a better way to the cloud

In the faceless world of cloud providers, it’s easy to blend in. Next to no companies have a clear, defendable narrative they can own. Even less have a memorable brand or personable approach to business.

After years working in-house as part of the leadership team at Amazon, two colleagues decided to do something about it. Setting out to unlock the full potential of the cloud by creating a data and AI consultancy of their own, built on inside knowledge. Shaping a better way of doing things by putting trusting relationships and people first.

When founders come to you with a dream of delivering technology to better society and a passion to shake up the culture of DE&I in a sleepy sector, you know it calls for an identity to do things justice.

And so, Rayo was born. Not just a name that shines light on a better way to conquer the cloud, but a friendly guide by your side. A partner you can trust.

Taking the sting out of complexity. Swimming against the tide to seek new possibilities.

Rayo’s identity is a symbol for its people. A distinctive brand in a samey sector with integrity at its heart, inclusion in its DNA and client success as its NorthStar.

Helpful. Optimistic. Spirited.
Meet Rayo.