AerFin
AerFin

Cutting through the turbulence with clarity and conviction

Project Info
Close x
AerFin

Cutting through the turbulence with clarity and conviction

In the aviation industry, the last thing you need is uncertainty. Yet promises get broken and deals fizzle out, costing significant time, money and peace of mind.

With AerFin however, things are different.

When it comes to aftermarket services, they’re a business that avoids the industry big talk in favour of clarity, integrity and trust. A business you can rely on to do exactly what they say they’ll do.

No false promises. No doubt. Simply a clear path forward for their customers and partners, every time.

Our organising idea of ‘The Way Ahead’ encapsulates the AerFin ethos. Providing a springboard for our creative team to create a brand built on absolutes. A visually slick, high-contrast identity that demands attention in a category defined by blue skies and stock photography. An identity fit for a brand for whom deals aren’t muddied; they’re black and white.

We used a line to create a simple visual metaphor for The Way Ahead – taking clients from where they are today, to where they need to be. Representing the clarity and steadfast conviction with which AerFin operates. The addition of coloured gradients characterises AerFin’s refreshing energy and illuminating insight.

To complement the visual style, we crafted a voice of conviction, confidence and wisdom, breathing assurance into the brand. Because in aviation, there can be nothing less. No doubts. No uncertainties.

You simply know the way ahead with AerFin.

With thanks to...
Adam Partridge, Andy Kaye, Gareth Atkinson, Helen Garley, James Bennett, Jo Rival, Kieran Hawes, Melissa Mould, Nathan Crosby, Neil Lenihan, Sam Lambert, Sara Foley, Sarah O'Connell, Simon Goodson, Sophia Al Janabi, Steve Anderson, Steven Ades, William James