Redefining what matters most to make learning unforgettable

Wherever you turn, companies claim to be ‘redefining or ‘transforming’ digital workplace learning. But what does that really mean when very few offer anything unique?

Sponge were another provider falling into hyperbole and struggling to cut through the noise. But unlike their competitors, they truly do boast capabilities that stand them apart from the pack. The issue was… they weren’t boasting about it!

Combining the magic of creativity with the logic of learning science and technology innovation, their expertise crafts content that’s proven to go in one ear and stay with you a lifetime.

The one thing top tier companies told us they want when they hire a workplace learning provider is exactly what Sponge delivers: Learning so effective, it sticks.

Their new Organising Idea was born: Unforgettable Learning.

An unambiguous promise.

Inspired by their collision of capabilities, this sparked an identity of contrasts. Two typefaces; one calm, one cursive. Two colour palettes; one bright to mimic magic, the other calm to signal logic. With organic abstract shapes coming together to illustrate the point of impact.

A sharp identity that stands up and stands out.
Landing a simple, compelling message in a category of hyperbole