Last week saw the official launch of the new brand and website for Bath-based recruitment company FWD Thinking.
The company, which specialises in finding roles for marketing, digital and sales professionals in the South West, revealed its new look at an evening event held on 29 November at Framptons. Along with Sam Laite, Director of FWD thinking, Simon presented the brand to an enthusiastic crowd of clients and supporters.
Building An Empire
We began working with FWD Thinking in the summer when they approached us to create a brand that reflected their intention to stand out in the recruitment market for refusing to accept mediocrity. We came up with a bold brand positioning that celebrates the recruitment company’s roots in Bath. Charged by the positioning of ‘Go Forth’ the creative aligns with the Romans who made their home in the city: their brave, energetic quest to challenge the status quo and to build a successful empire.
The Thinking Behind It
The launch of the new brand identity and positioning has been delivered in a responsive and accessible website, advertising and literature. The visual style incorporates provocative, close-up imagery and headlines celebrating Bath’s Roman heritage and architecture. The uncompromising ambition of Roman progress is softened by a playful tone of voice that reflects the company’s friendly and empathetic manner.
Since forming in 2015, the team at FWD Thinking have immersed themselves in the local economy and the businesses within their specialist field. The team pride themselves on taking the time to really understand their candidate’s aspirations rather than simply filling a gap so we felt they fit well with our ‘where next’ mantra.
Best Foot FWD…
Director Sam Laite says: “We’re excited to be launching our new brand, it really reflects who we are and where we’re headed. With the increasing flow of talent into the South West we feel confident that we’ll be able to grow our business significantly next year, and the rebrand will help us to conquer the market.”