Big brand muscle. Start-up hustle.

Building bigger brands, for smaller businesses, through our brand accelerator programme.

Brand accelerator programme glass bottle right
Brand accelerator programme mobile

Mr B & Friends has built its name on big brand thinking. But what if you could apply the same powerful ideas and strategies at a level that works for start-ups, scale-ups and SMEs?

The programme

The foundational programme can be split into 4 stages. Across c.6-8 week, we take SME’s through an immersive branding process with a brand identity and brand toolkit as key outputs.


Brand workshop

An immersive two day workshop to co-create an outline ‘Brand Idea’. All workshops can either be achieved remotely or in person when allowed.

Week 1

Brand platform

Building on the Brand Idea to define your full brand messaging platform.

Week 2

Brand identity

Developing a brand mark and identity system that brings your strategy to life.

Week 3-5

Branding toolkit

Delivering a concise set of brand guidelines and an onsite brand handover session.

Week 6-8
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The workshop; a fast-paced, hands-on experience.

We collaborate with you and your team
(ideally 6-12 people) to quickly gain an
understanding of your company,
your category, and your customers.

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Additional services; understanding your unique needs.

Beyond the foundational deliverables there are a number of additional assets and services we can integrate into the project process.


Add-ons may include:

  • Naming
  • Collateral
  • Website UX and UI
  • Launch campaign
Sean Daly Solid Structures

We set out on this journey with you guys not knowing where we would end up but I have to say that you’ve done more than we could have done in 100 years.

Sean Daly
Founder, SOLID.

In practice

Just some of the work we’ve created with clients through the Beta accelerator programme.



We created a bold new identity for this ambitious engineering firm, which shows that smaller can be better. With a confident new positioning and contemporary look, the firm effectively demonstrates its can-do attitude.

Automate Pro

Automate Pro

SaaS provider Automate Pro is leading the way as a testing platform for ServiceNow customers. We created a standout new identity to demonstrate the ease and speed its operations.

Sparkol identity


We turned up the WOW for tech company Sparkol with a brand positioning and visual identity that captures the impact its innovative creative storytelling software and services provide.



With the global consultancies hot on their heels, Europe’s largest Google Cloud Platform migration experts turned to us for a creative platform that would keep them ahead of the pack.



Helping Europe’s leading brand of household paper towels to reach a new market, we positioned their new innovation as an essential product for proud pet owners to keep a tidy house.

Exodus Edits

Exodus Edits

Targeting time-poor travel enthusiasts, we created the strategy for a series of compact, curated adventures for those who want to take on the world with their annual leave.